The business lines Michael runs day to day, and the digital infrastructure currently live and producing.
Michael runs several concurrent operations, all generating deal flow, revenue, or equity. This is what the day-to-day looks like.
A growing network of dedicated real estate websites — one per Kelowna sub-area — each with live MLS® data and SEO infrastructure. Designed to own neighbourhood-level search results across the city and generate consistent inbound deal flow without ongoing ad spend.
Michael operates within one of Kelowna's most established real estate teams, with over 25 years of market presence and more Rutland transactions than the next three agents combined. He is building toward leading the team and scaling its volume to become the most active operation in the Okanagan.
An active wholesale operation finding motivated sellers across Alberta, Saskatchewan, Manitoba, and Ontario. Wholesale generates immediate deal flow and transaction volume while longer-term infrastructure matures. It also produces a pipeline of off-market properties with redevelopment potential.
Across several businesses in real estate and trades-adjacent sectors, Michael holds equity positions earned through building and running their customer acquisition infrastructure. This is an ongoing model — he is selectively taking on new partnerships where the business fundamentals are strong and the growth gap is a marketing problem.
A SaaS product built to solve a real problem in strata real estate: buyers and agents drowning in hundred-page document packages during a tight subject-removal window. StrataSpecialist analyzes strata documents and returns a clear risk report — red flags, reserve fund health, special levies — in minutes instead of hours.
A snapshot of the digital infrastructure currently live and producing.
Dedicated real estate resource for Rutland, Kelowna's largest neighbourhood. Live MLS® listings, neighbourhood guides, and local market content for Rutland North and Rutland South.
The dedicated resource for Academy Way in Kelowna's University District — 500+ strata units across 9 buildings adjacent to UBCO. Live listings and building-by-building breakdowns.
Seller lead generation for wholesale real estate across Alberta, Saskatchewan, Manitoba, and Ontario. Connecting motivated sellers with fast, fair offers — currently closing approximately 5 deals a month, roughly $50K/month in revenue.
Kelowna-wide real estate resource covering active MLS® listings across the city. Part of the broader neighbourhood lead gen network currently expanding across all Kelowna sub-areas.
The flagship site for Mark Jontz & Associates at Royal LePage Kelowna — one of the Okanagan's most established real estate teams with over 25 years of market presence and thousands of transactions closed.
Michael's personal agent profile — listings, credentials, and direct contact for buyers and sellers in the Kelowna market looking to work with him specifically.
Built and scaled a real estate lead generation business to $25K/month, serving established agents across Canada. Sold the client base and team to a competitor when Michael got his own license — because the difference between generating leads for someone with 20 years of market credibility and generating them for yourself at 23 is the difference between building someone else's business and building your own. The infrastructure never went away. It runs underneath everything he does today. The next version of RealtyGen is the neighbourhood website network — purpose-built lead gen sites in specific markets across Canada, owned rather than rented, compounding in value rather than billing month to month.
Strata document analysis for buyers and agents — upload the document package, get a clear risk report back covering red flags, reserve fund health, and special levies, without spending hours reading a 150-page PDF during a tight subject-removal window.
Capital partner, business owner, or something else — reach out directly. Please contact my assistant at Info@TheMichaelGreenwood.com for more information and to book a call.
Info@TheMichaelGreenwood.com